For apparel retailers catering to the college market, polos have become one of the hottest product categories in recent years. Long a menswear staple, the modest polo shirt has burst onto campuses nationwide as the latest must-have style for students of all genders. Its combination of casual athletic vibe and slightly dressier aesthetic has evidently struck a chord with today's college crowd, encouraging more retailers to invest in wholesale blank polo shirts to cater to this segment.
How did polos get here?
Major label endorsements from fashion-forward brands like Ralph Lauren, Lacoste, and Fred Perry have undoubtedly helped drive polo popularity. But the style's enduring versatility, comfort, and functionality, in some cases, are what has solidified it as a campus essential from California to Maine. So what's behind the college polo craze? Let's break it down.
Versatile for Class or Kickbacks
A polo's clean, classic pique knit gives it a smart look that works equally well for class presentations or casual meetups. Paired with chinos or dark jeans, it reads upscale and pulled together. But untucked over shorts or joggers, it's an instant athleisure vibe for more relaxed campus kickbacks.
This versatile style range makes the polo an easy all-day piece students can wear from morning lectures straight through night study sessions. Rotating just a few polos in different colors provides a simple wardrobe stretcher for lazy laundry habits. Long sleeve polos from Sport-Tek, CornerStone, and Port Authority are what our customers mostly prefer when buying in bulk.
Sporty Yet Refined
Compared to basic cotton tees, polos have a more refined, polished aesthetic - but still project that sporty, relaxed attitude college students love, even when the garments come with pockets. Hallmarks like the flat knit collar, sleeve ribbing, and iconic placket pique detailing give polos a distinctly sporty heritage rooted in their origins as breathable warm-weather athletic uniforms.
They look perfect dressed up with a sweater vest for a prep vibe. Or when you leave it unbuttoned over a vintage tee, you get a skater, streetwear-inspired look. There's a definite cool factor to polos that college-goers identify with, that regular tees just can't match.
Performance Functionality
More apparel brands are taking cues from technical athletic wear and updating polos with moisture-wicking performance features. These polos absorb the moisture from the sweat and are conditioned to evaporate it quickly. Some of them also offer excellent odor resistance. It's a game-changer for avoiding sweat stains, bad odors, and overheating on campus sprints between classes.
Style-savvy students also love how these technical polos resist wrinkles - ideal for looking presentable after stuffing them into backpacks or wearing them for days on end. Top brands like Sport-Tek and New Era offer great options in this pique polo shirt category.
On-Trend Colors & Fabrics
Aside from advanced technical knits, polos made from classic cotton pique in vibrant hues are what’s getting wows on campuses. Appealing to college kids are colors like coral, sky blue, purple, color blocks, and other pastels that look fresh and Instagram-ready.
Brighter shades like green and hot pink are also huge for capturing that retro '90s aesthetic. When it comes to fabrications, cotton/poly blends create a cool texture while vintage-inspired piques and heathered knits provide a nice rustic vibe.
With so many stylish fabric options, print/graphic treatments, and colors - not to mention added performance benefits - it's clear why the polo has become a must-have campus style and an all-around lucrative bet for retailers looking to invest in wholesale apparel. For retailers, ensuring a well-rounded assortment of polos from trusted brands like Port Authority, Sport-Tek, and New Era is key to cashing in on this booming trend.